# Agency project brief

Project:
Client:
Project lead:
Client approval owner:
Version / date:
Accepted proposal or agreement:

## Problem and intended outcome
What needs to change for the client?
How will the parties assess the result without promising an unverified outcome?

## Deliverables and acceptance
| Deliverable | Format / quantity | Acceptance condition | Reviewer |
|---|---|---|---|
| | | | |

## Included scope

## Explicit exclusions

## Assumptions and client inputs
| Input or assumption | Owner | Required date | Consequence if missing |
|---|---|---|---|
| | | | |

## Milestones and review rounds
| Milestone | Target date | Decision needed | Approver |
|---|---|---|---|
| | | | |

## Commercial context
Billing model:
Agreed fee or rate reference:
Budget owner:
Scope-change process:

## Ready-to-start check
- [ ] Deliverables match the accepted agreement.
- [ ] Acceptance owner is named.
- [ ] Required inputs and access are confirmed.
- [ ] Exclusions and revision boundaries are understood.
- [ ] The first tasks have accountable owners.

## Decision and change log
| Date | Decision / changed assumption | Owner | Scope, timing or budget effect | Reference |
|---|---|---|---|---|
| | | | | |

Operational template, not a replacement for the parties' agreement. Keep credentials in an approved credential manager.