# Agency proposal outline

Client / project:
Prepared by:
Prepared on:
Decision owner:
Proposal validity or review date:

## 1. The situation
Observed facts:
Client-described priorities:
Assumptions requiring confirmation:

## 2. The intended outcome
Outcome:
How progress will be assessed:
What is not guaranteed:

## 3. Recommended approach
| Stage | Work | Deliverable | Review decision |
|---|---|---|---|
| | | | |

## 4. Scope and acceptance
Included deliverables:
Formats / quantities:
Revision boundaries:
Acceptance criteria:
Named client approver:

## 5. Exclusions and dependencies
Excluded work:
Client inputs and access:
Third-party dependencies:
Effect of delayed inputs:

## 6. Commercial offer
Fee structure:
Payment schedule:
Taxes / third-party costs treatment:
Change-request process:
Approved legal terms reference:

## 7. Relevant evidence
| Claim / example | Source | Our contribution | Limits / permission |
|---|---|---|---|
| | | | |

## 8. Acceptance and next step
Decision requested:
Person responsible:
Acceptance route:
Kickoff prerequisites:

## Delivery handoff checklist
- [ ] Accepted version saved.
- [ ] Scope, exclusions and fees transferred to project brief.
- [ ] Client approval owner confirmed.
- [ ] Inputs and access requirements assigned.
- [ ] Open questions have owners.

This is an editable proposal outline, not legal terms or a signed agreement.