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Time tracking

Record the hour once. Use it three times.

Log time against the task once. That one record feeds invoices, project margin and utilization.

An account lead checks her watch as she leaves a glass-walled meeting room with her laptop and notebook

One week of hours. Three different answers.

Billable hours tell you what the client pays for. All the hours tell you what the work cost. The available week tells you how much of it went to billable work.

Switch between the readings. The hours stay the same.

See how billable time becomes an invoice
Read the sample week as

One consultant, one week. Each square is an hour.

  • Billable, 24 h
  • Non-billable, 8 h
  • Still available, 8 h

24 h × $180 = $4,320

Hourly revenue from the billable entries.

32 h × $80 = $2,560

Labor cost counts the non-billable hours too.

24 h of 40 h = 60%

Billable utilization against the available week.

Illustrative week. Sample rates and hours.

The time record

A day of entries, ready for review.

Timers and manual entries land on the same list, each tied to a project, a task and a billable flag. The review happens before billing, while the details are still fresh.

  • A timer on the task

    Start and stop it from the task you are working on or from time tracking.

  • Entries after the fact

    Add the client call or the offline workshop later, with its project, task and duration.

  • Words that last

    A short description keeps the entry clear when someone reviews it weeks later.

  • Billable, or not

    Each entry carries its own billable flag, so the call and the production work stay apart.

  • Running stays off invoices

    A running entry is not a finished billing record. It waits until you stop it.

  • The week at a glance

    Today, this week, billable and non-billable totals sit above the entries.

A weekly review small enough to repeat.

Small checks every week prevent the large invoice dispute at the end of the month.

  1. Agree

    Decide when to run a timer, when to add time by hand, and which internal work belongs on a client project.

    Team standard
  2. Review

    Look for unusual durations, entries on the wrong project and descriptions nobody will understand later.

    Time entries
  3. Check

    Confirm billable flags and rates match the contract before an entry reaches an invoice.

    Billable flag
  4. Prepare

    Preview the eligible unbilled time, choose the grouping and reconcile before generating the invoice.

    Invoice preview

What a timer can and cannot tell you.

What time tracking does

  • Records the duration you start and stop.
  • Takes manual entries after a call or a workshop.
  • Keeps billable and non-billable time apart.
  • Counts all logged labor in project direct costs.
  • Feeds eligible billable time into invoice preparation.

What it does not do

  • Capture activity in the background.
  • Judge creative quality or prove a task is done.
  • Add revenue to a fixed-fee project because more hours were logged.
  • Replace your review before an invoice goes out.

Teams should be able to correct an entry. The first captured value is a record to review, and it can be wrong. See what logged labor does to margin ↗

The details.

Everything above, in depth. Open what you need.

Capture time while the work is still clear

Use a timer when you are beginning a defined piece of work. Stop it when the work ends or when you switch to something that belongs to another task. Flowboard exposes timing controls in task workflows as well as dedicated time tracking, which reduces the distance between doing the work and recording it.

Add manual entries for client calls, offline workshops, or work completed without a timer. Set the duration, project, and context so the time record reflects the work your team delivered.

  • Tie entries to the correct project and task where appropriate.
  • Use a description that will make sense when reviewed later.
  • Check whether the entry should be billable before using it in an invoice.
Keep billability separate from the cost of doing the work

Billable and non-billable time answer different questions. A billable entry may contribute to hourly project revenue and be eligible for a time-based invoice. A non-billable entry can still represent real labor cost. Internal review, rework, or an account call does not become free to the agency simply because it is not charged to the client.

Flowboard's project calculations include logged labor when measuring direct costs. This makes consistent internal time tracking particularly useful for fixed-fee work. If the team only records client-chargeable production hours, the apparent margin can look better than the work actually supports. Agree what should be recorded before interpreting the numbers as a complete picture.

An illustrative week with two different answers

Suppose a consultant records 24 billable hours at a snapshotted $180 hourly billable rate and another eight non-billable hours on the same engagement. Hourly revenue represented by the billable entries is $4,320. If all 32 hours carry an $80 labor cost, direct labor cost is $2,560. Before other direct expenses, the difference is $1,760 and the direct margin is about 40.7%.

Against a 40-hour available week, 24 billable hours represent 60% billable utilization. This sample uses the rates and entries above. Review invoices separately to see how much has been billed or collected, and use the remaining capacity when planning the next week.

RecordHoursWhy it matters
Billable delivery24Supports hourly revenue and billing
Non-billable engagement work8Still contributes labor cost
Available week40Provides a separate utilization denominator
Make the weekly review simple enough to repeat

A small review habit prevents large invoice disputes. Use filters and entry review to find gaps or inconsistencies before the end of the billing period, when the details are harder to reconstruct.

  1. Agree the recording standard

    Define when timers should be used, when manual entries are appropriate, and which non-billable activities belong to a client project.

  2. Review descriptions and assignment

    Check unusual durations, entries on the wrong project, missing context, and work recorded against a closed or unrelated task.

  3. Check commercial treatment

    Confirm billable flags and applicable rates. An internal decision about billability should match the contract before an entry reaches an invoice.

  4. Prepare the billing period

    Preview eligible unbilled time, choose the useful grouping, and reconcile the result before generating the invoice.

Understand what time data can and cannot tell you

A timer measures recorded duration. It is not automatic activity surveillance, a measure of creative quality, or proof that a task is complete. Teams should be able to correct errors without treating the first captured value as unquestionable. A long task may reflect a difficult brief, a useful discovery, or avoidable rework; the entry alone cannot determine which.

Financial results depend on rates and project setup as well as hours. A fixed-fee project does not earn additional contractual revenue merely because someone logs more time. Use the profitability workflow to understand that distinction, and keep billing review separate from the decision to recognize revenue in your accounting system.

Build an invoice from time

Turn reviewed, eligible billable entries into a billing draft.

Explore this workflow ↗

Review the cost of delivery

See how all logged labor affects project margin.

Explore this workflow ↗

Questions

Before the team starts the first timer.

Does Flowboard record time automatically in the background?

Flowboard uses timers and manual entries. Start and stop a timer or add the work afterward, choosing the relevant project, task, and billable status. Background activity capture is not included.

Should we record non-billable client work?

If you want a useful direct-cost picture, yes. Work that is not charged separately can still consume staff time. Decide a consistent policy for account management, internal reviews, and rework, then record those activities so comparisons between projects are meaningful.

Will every time entry appear on an invoice?

No. The time-based invoice workflow uses eligible unbilled billable entries for the selected scope. A running entry is not a finished billing record. Review the preview, dates, grouping, and commercial terms before generating or sending the invoice.

Can I add time after a meeting or correct a mistake?

Manual time entry supports recording work after the fact. Review the project, duration, description, and billable treatment carefully. Corrections should improve the underlying work record; they should not substitute for an agreed process around invoices already issued.

Is billable utilization the same as profitability?

No. Utilization compares billable hours with available capacity. Profitability also depends on prices, labor costs, expenses, and project billing type. A busy team can still work on underpriced projects, while a high-fee engagement can generate margin at a lower utilization level.

Start with one real project.

Good work.
Healthy margins.

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