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Project economics

The fee is fixed. The hours are not.

See contract, cost to date and direct margin side by side while the work is still underway.

An agency owner and a producer study a laptop at a studio table, with a calculator, a highlighted page and coffee cups beside them

One more hour means something different on every project.

Flowboard reads the billing type before it counts the hour, so the margin reflects the agreement you actually have.

  • Hourly

    Adds revenueAdds cost

    Billable hours at the rate stored with each entry make up the revenue.

  • Fixed fee

    No changeAdds cost

    The configured fee stays where the agreement put it. A change request needs a deliberate update.

  • Retainer

    No changeAdds cost

    The retainer amount is the revenue basis for the period you review.

  • Non-billable

    No changeAdds cost

    Reviews, coordination and rework still cost the engagement, on every billing type.

One revision round changes the answer.

Illustrative example. A $12,000 fixed-fee design project has 160 logged hours at an average $50 labor cost and $1,000 of production expenses. Direct margin is 25%.

Twenty more hours of revisions add $1,000 of cost and leave the fee where it was. The useful response is a scope conversation, while there is still time to have it.

Run your own numbers in the profit calculator
Compare the sample project before and after extra revisions

Brand identity refresh Fixed fee

160 / 160h
Contract
$12,000.00
Cost to date
$9,000.00
Direct contribution
$3,000.00
Margin
25.0%
180 / 160hOver budget
Contract
$12,000.00
Cost to date
$10,000.00
Direct contribution
$2,000.00
Margin
16.7%
Illustrative product view. Sample data.

The projects ledger

Margin, read the same way on every project.

Contract, cost to date and direct margin sit beside each other, calculated from the inputs your team already records.

  • The right revenue model

    Hourly projects use billable hours and rates. Fixed-fee and retainer projects use the configured amount.

  • Every logged hour counts

    Direct labor includes time marked non-billable.

  • Pass-through stays out

    Non-pass-through expenses add to direct cost. Amounts you simply pass to the client do not.

  • One clear formula

    Direct margin is revenue less direct costs, divided by revenue.

  • Money for the right roles

    Owners and Admins see commercial values. Other roles get the operational view without amounts.

  • Below zero shows as below zero

    When cost to date passes the contract, the margin turns negative on the ledger.

Make the numbers worth comparing.

Two projects cannot be compared fairly if one team records all delivery time and the other records only billable production.

  1. Set the basis

    Choose the billing type and enter the fee or retainer amount for a defined period.

    Project settings
  2. Check rates

    Review the labor and billable rates that feed each time entry.

    Rates
  3. Log expenses

    Record direct expenses once, and decide how pass-through costs are treated.

    Expenses
  4. Read with the plan

    Discuss open deliverables and upcoming costs before calling an early margin safe.

    Project review

Clear about what margin measures.

What project economics shows

  • Direct margin from configured revenue, logged labor and eligible direct expenses.
  • The effect of non-billable time on the engagement.
  • Hours logged against the hour budget, with over-budget work flagged.
  • Commercial values for Owners and Admins, and an operational view for everyone else.

What it does not claim

  • Net agency profit. Overhead, tax and financing belong in your financial reporting.
  • Money collected. Invoices and payment records answer that.
  • A completion forecast. Early margins can look strong before most costs are logged.
  • A decision on scope. That conversation stays with the team and the client.

Review margin together with the work and expenses still to come. See how invoices and payments fit in ↗

The details.

Everything above, in depth. Open what you need.

Start with the revenue model

Hourly work and fixed-fee work need different interpretations. For hourly projects, Flowboard calculates revenue from billable hours multiplied by the billable rates stored with those entries. For fixed-fee and retainer projects, the configured monetary budget supplies the contract or retainer amount used in the calculation. Logging another hour therefore has different consequences depending on the billing type.

For an hourly engagement, another billable hour can increase the revenue represented in the project. For a fixed-fee engagement, another hour increases delivery cost without automatically increasing the agreed fee. A change request may justify a commercial adjustment, but the software cannot assume that the client has accepted it. Update the agreement and project configuration deliberately.

Count the direct costs you actually incur

Direct labor includes logged work, including time marked non-billable. This is essential for seeing the effect of internal meetings, revisions, account management, and rework that belong to the engagement. Non-pass-through project expenses also contribute to direct costs. Pass-through treatment matters because an amount simply passed to the client should not be confused with the agency's own delivery burden.

Direct margin is revenue less direct costs, divided by revenue. Use it to understand delivery economics alongside the remaining work. Company overhead, taxes, and payment collection belong in your wider accounting review; they are separate from this project measure.

An illustrative revision round changes the answer

Consider a $12,000 fixed-fee design engagement. The team has logged 160 hours at an average $50 labor cost and recorded $1,000 in non-pass-through production expenses. Direct costs are $9,000, leaving $3,000 of direct project contribution. Direct margin is 25%. This is an illustrative calculation using simplified average rates, not a customer result.

An additional 20 hours of revisions at the same cost adds $1,000 without changing the fixed fee. Direct costs become $10,000 and direct margin falls to about 16.7%. The useful response is a scope conversation: determine whether the new work belongs to the original agreement, needs a paid change, or should displace something else. A dashboard cannot make that commercial decision on its own.

MeasureBefore extra revisionsAfter 20 extra hours
Configured fee$12,000$12,000
Direct costs$9,000$10,000
Direct contribution$3,000$2,000
Direct margin25%16.7%
Make the numbers trustworthy before comparing clients

A consistent operating policy matters more than a visually precise percentage. Two projects cannot be compared fairly if one team records all delivery time and the other records only billable production.

  1. Confirm the contract basis

    Choose the billing type and enter the relevant fee or retainer amount. Define the period represented by an ongoing engagement.

  2. Review rate inputs

    Check the labor and billable rate configuration that feeds time entries. Treat historical entry values as part of the record rather than assuming a later rate change rewrites history.

  3. Record direct expenses consistently

    Decide which costs belong to the project and how pass-through expenses should be treated. Avoid counting the same cost in two places.

  4. Pair results with the remaining plan

    Discuss open deliverables, unlogged work, and upcoming expenses before deciding that an early margin is sustainable.

Separate budget consumption, margin, and cash

Hour-budget consumption answers how much of the planned effort has been recorded. Margin answers how configured revenue compares with recorded direct costs. Invoice status answers a billing question. Payment status answers a collection question. Each is useful, but substituting one for another creates false confidence.

Financial visibility is role-sensitive. Owner and Admin roles can review commercial values, while other roles may receive an operational view without monetary amounts. That allows a producer to manage delivery without making internal labor costs part of every team discussion. Decide who needs each decision surface before rolling the workflow out.

Questions

Before you trust the first margin.

Does Flowboard calculate net agency profit?

The project calculation measures direct margin from configured revenue, logged labor, and eligible direct expenses. It is not a full profit-and-loss statement. General overhead, tax, financing, and costs outside the project require separate treatment in your financial reporting.

Does non-billable time affect project margin?

Yes. Logged labor can contribute cost even when it is not billable to the client. That distinction helps reveal the cost of reviews, coordination, and rework. The result is only as complete as the time and rates recorded for the engagement.

How should we interpret a retainer project?

The configured retainer amount supplies the revenue basis. Use a consistent period for the fee, logged time, and expenses. Manage renewal, rollover, and reset terms separately according to the client agreement.

Is the revenue figure money already collected?

No. Hourly calculations reflect billable entries and rates; fixed-fee and retainer calculations use the configured amount. Neither proves collection. Use invoices and payment records for billing status, then reconcile your accounting view separately.

What should we do when a project looks unprofitable?

Check the inputs first: billing type, fee, rates, time assignment, and expense treatment. Then review the delivery facts. The right response may be a scope adjustment, a staffing change, better estimation, or a different price on the next engagement, rather than simply reducing recorded time.

Start with one real project.

Good work.
Healthy margins.

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