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Forms and intake

Ask for what the work needs. Get a brief you can act on.

Publish a form that asks the right questions, and give every submission a clear next step.

A marketing manager at her home-office desk sorting product photos and printed brand guidelines for a request to her agency

Ask the next question only when it matters.

A landing page needs a destination and a conversion goal. A revision needs the existing asset and what should change. Conditional fields show each follow-up only to the requester who needs it.

Pick a request type and watch the form change.

Request type Choose an answer to see the form change
  • What outcome is needed?Long text
  • When is it needed?Date
  • Who approves it?Short text
  • Who is the audience?Long textShow this field when Request type Equals Landing page
  • Destination URLURLShow this field when Request type Equals Landing page
  • Conversion actionDropdownShow this field when Request type Equals Landing page
  • What outcome is needed?Long text
  • When is it needed?Date
  • Who approves it?Short text
  • Link to the existing assetURLShow this field when Request type Equals Revision
  • What should change?Long textShow this field when Request type Equals Revision
  • What outcome is needed?Long text
  • When is it needed?Date
  • Who approves it?Short text

No extra questions. The base brief covers a social graphic.

Illustrative product view. Sample data.

The submission

Every request lands whole.

Answers, files and the submitter stay together with the form. A Form Submitted automation turns the request into owned work.

  • The submitter, recorded

    Name and email arrive with every submission.

  • Every answer in one place

    Including the questions a condition revealed.

  • Files attached

    Briefs and assets arrive with the request, within the limits you set.

  • Kept with its form

    Each submission stays with the form that collected it.

  • Follow-up you configure

    A Form Submitted automation can create the review task.

  • CRM stays deliberate

    Add the company yourself once the request qualifies.

The simplest field that captures it.

Pick the field that makes answers consistent. A dropdown helps only when its choices mean something to the person routing the work.

ClassicEvery question on one page.

StepsOne section at a time, with a progress bar.

  • Text

    Short and long answers

    Text and longer text for the outcome, the audience and the change requested.

  • Contact

    Email and phone

    Reach the requester without a second message asking how.

  • Choices

    Select, multiple selection, checkbox, radio

    Only when the choices mean something to the team that routes the work.

  • Values

    Number, date, URL, rating

    Budgets, requested dates and links in a consistent format.

  • File

    Uploads with limits

    Collect the brief, the asset or the photos, with constraints you set.

  • Layout

    Headings, paragraphs, hidden fields

    Explain the form, and carry configured context the requester never sees.

Clear about what a form does on its own.

What forms do

  • Take submissions from anyone with the published link. No workspace seat needed.
  • Show follow-up questions with conditional logic.
  • Collect files within the limits you set.
  • Keep every submission with the form that collected it.

What they do not do

  • Create tasks or CRM records by themselves. A Form Submitted automation creates the task.
  • Turn a requested date into a promise. Your team checks scope and capacity first.
  • Hold passwords or credentials. Use a credential-sharing service for those.

Decide who reviews new submissions before you publish the link. Set up the follow-up automation ↗

The details.

Everything above, in depth. Open what you need.

Start with the receiving team's decision

A useful intake form begins with what the receiving person must decide. For a creative request, that might be the audience, output format, deadline, source material, and person responsible for approval. For a new-business inquiry, the questions may instead establish service fit and the shape of the engagement. Avoid combining every possible request into one long form with no clear owner.

Flowboard supports a range of field types, including text, longer text, email, phone, number, URL, select, multiple selection, checkbox, radio, date, file, and rating fields. Headings and paragraph content help explain the form. Hidden fields can carry configured context. Choose the simplest field that captures the information consistently; a dropdown is useful only when the available choices are meaningful.

Reveal detail when it becomes relevant

Conditional fields can make a form more focused by showing questions that depend on earlier answers. A request for a new landing page may need a destination URL and conversion goal, while a small design revision needs the existing asset and an explanation of the change. Use conditions to remove irrelevant work for the requester, not to hide information the team actually requires.

Forms can use a classic layout or a step-based presentation, and file fields support gathering relevant material. Every submission is stored with its form. To turn a submission into follow-up work, build a Form Submitted automation, for example one that creates a task for the person who reviews intake. A form does not create tasks or CRM records on its own, so decide who reviews new submissions before you publish it.

An illustrative creative-request intake

Imagine an agency receiving five types of design request: social graphic, presentation, landing page, email asset, and revision. The form first asks for the request type, business purpose, desired date, and approving contact. A revision reveals a link to the existing asset and a description of the requested change. A landing page reveals questions about audience, destination, and conversion action.

After submission, review whether the brief is complete and the requested date fits capacity. A configured task gives the team a place to follow up. The account owner can then confirm the scope, estimate, and delivery date with the client.

QuestionWhy it existsWho uses it
What outcome is needed?Clarifies the purposeAccount owner
Which deliverable is requested?Routes the workProducer
When is it needed?Starts a capacity discussionProject owner
Who approves it?Avoids ambiguous acceptanceDelivery team
Publish a form with a working response process

A form is ready when the request can be submitted, understood, and acted on. Test both the visible questions and the less visible settings before using it with clients.

  1. Write the minimum complete brief

    List the information required to route or estimate the request. Remove fields that are merely interesting or already known elsewhere.

  2. Build and test the branches

    Configure field types, required values, conditions, and upload constraints. Submit realistic examples through each important route.

  3. Choose the follow-up behavior

    Build a Form Submitted automation for the follow-up you need, such as a task for the reviewer. Assign a person to check incoming submissions.

  4. Review the first submissions

    Look for repeated missing context or confusing answers. Improve the questions rather than asking every requester to recover the same missing information by email.

Turn a request into a clear commitment

Let clients know that their request has arrived and when to expect a response. Then check scope and capacity before confirming the delivery date. For extra work, agree any change to the fee or retainer before the team begins.

Use file fields for supporting briefs and assets. Keep passwords and credentials in a secure credential-sharing service, and collect only the information needed to handle the request.

Move an accepted request into delivery

Use a project task with an owner, context, and a reviewed date.

Explore this workflow ↗

Configure a repeatable follow-up

Connect supported events to explicit automation actions and inspect the run.

Explore this workflow ↗

Questions

Before you publish the link.

Can someone submit a published form without joining the workspace?

Published forms have a public submission experience. Test the actual published link before sharing it and confirm that the questions, uploads, and confirmation behave as intended. The submitter does not need internal team membership simply to provide the requested information.

Can the form ask different questions for different requests?

Conditional fields support showing relevant follow-up questions based on earlier values. Keep the branching understandable and test representative answers. A shorter-looking form is not necessarily better if it hides a question required to scope the work.

Can submissions trigger work in Flowboard?

Yes, through automations. A Form Submitted automation can start follow-up work such as creating a task or notifying a teammate. Forms do not add contacts to the CRM on their own, so create CRM records deliberately once a request qualifies. Assign an owner to incoming requests so the client gets a clear response about scope and timing.

Can we collect files with a brief?

File fields support relevant uploads and configurable constraints. Tell the requester what type of file is useful and test the limits before sharing the form. For highly sensitive material or credentials, use a process specifically designed for that information.

How should we handle an unrealistic requested date?

Treat the date as an input to review, not an automatic promise. Compare the request with the agreed scope and planned capacity, then confirm an achievable commitment. Your first reply can explain that the agency will review timing before accepting the work.

Start with one real project.

Good work.
Healthy margins.

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