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Reporting and review

Bring a question to the meeting. Leave with a decision.

Five report areas built on your projects, time, invoices and capacity. Save the view and export CSV.

Four people in a small agency meeting room lean over a laptop while one of them points at the screen, with mugs, a water jug and notebooks on the table

Choose the question before the chart.

Each report area answers a different management question. Start with the one your next meeting actually needs to settle.

  • Time & Billing

    Billable hours, revenue and time entry analysis.

    “Where did last month’s hours actually go?”

    Group the same hours byPersonProjectClientDayWeekMonth

  • Project Profitability

    Revenue, costs and margins per project.

    “Which engagements need a scope review?”

  • Team Utilization

    Billable against available hours per team member.

    “Who is carrying the billable load?”

  • Invoice Summary

    Invoice totals, payment status and outstanding amounts.

    “What is billed, and what is still outstanding?”

  • Capacity vs Actual

    Planned allocations compared to actual time logged.

    “Where does next week’s allocation exceed capacity?”

Example questions, written for illustration.

80% planned. 65% billable. Both are true.

Illustrative week. A designer is planned for 32 of 40 hours, then logs 38: 26 billable, 6 on non-billable client work and 6 internal.

Planned allocation and billable utilization measure different things. The gap is a prompt to ask which projects moved and whether the recording policy held.

Compare one designer's planned and logged week, sample data

Ines DuarteDesigner, 40 hour week

  • Allocated to projects32 h
  • Unallocated8 h

Planned utilization80%

  • Billable26 h
  • Non-billable client work6 h
  • Internal6 h

Billable utilization65%

Illustrative product view. Sample data.

The report builder

One report, one shared definition.

Pick the area, set the scope, save what works. The same view comes back next week without anyone rebuilding it.

  • Five report areas

    Each answers a different management question, from billable hours to capacity against actual work.

  • Scope before totals

    Choose the period, the grouping and the people or projects before you compare anything.

  • A saved definition

    Type, filters, presentation and the exact dates stay fixed until you save a new report.

  • CSV, now or on a schedule

    Export the data for a spreadsheet, or schedule the saved report as a CSV email.

  • Owners and Admins decide

    Only Owners and Admins can save and schedule reports.

  • Every column, every recipient

    A schedule sends the full columns, including revenue, cost and margin. Choose recipients with care.

Give every report an owner.

A compact report can support a better conversation than a large recurring export with no decision attached. Start with one review the agency already holds.

  1. Name it

    Write the decision in plain words, like which engagements need a scope review.

    Your agenda
  2. Select

    Choose the report area and period, then confirm the people, projects and filters.

    Report builder
  3. Validate

    Trace a few values back to time entries, invoices or project settings.

    Source records
  4. Share

    Save the configuration, export or schedule the CSV, and assign the action to a person.

    Saved report

Clear about what a report can tell you.

What reports cover

  • Five report areas, from time and billing to capacity against actual work.
  • Saved configurations that keep their type, filters and dates.
  • CSV export, and scheduled CSV delivery for Owners and Admins.
  • Numbers you can trace back to the records that created them.

What they leave to other tools

  • PDF client reports. Reports leave as CSV, and PDF downloads belong to proposals.
  • Ad platform results, search rankings or social performance.
  • Statutory financial statements or company net profit.
  • A verdict on a person. A gap between plan and record is a reason to talk.

Add your own interpretation when the numbers need a decision or an external explanation. See how project margin is calculated ↗

The details.

Everything above, in depth. Open what you need.

Choose the question before choosing the chart

Flowboard's reporting areas include time and billing, project profitability, team utilization, invoice summary, and capacity versus actual work. Each supports a different management question. Time and billing helps examine recorded effort and billability. Project profitability compares the configured revenue basis with direct delivery costs. Invoice summary supports a billing review rather than proving that every amount is collected.

Capacity versus actual work is useful when a plan and the work record disagree. A person can be allocated lightly and still log a busy week, or be allocated heavily while a delayed project consumes little actual time. The difference should prompt a conversation about the plan, not an automatic judgment about the person's performance.

Make a saved report a shared definition

A saved configuration preserves the choices that make a report useful: its type, filters, presentation and the exact dates chosen, which stay fixed until you save a new report. This matters when a leadership meeting is comparing one period with another. If the team changes the scope without acknowledging it, the same report title can hide a very different population of projects or people.

Only Owners and Admins can save and schedule reports. A schedule reuses the saved report exactly, including its date range, and emails every recipient the full columns, including revenue, cost and margin. Choose recipients who should see that data, and save a new report when you need a new period. The implemented export and scheduled-delivery format is CSV. That is useful for spreadsheet review and further analysis, but it is not the same as a finished PDF client report. Add interpretation separately when the numbers require a decision or external explanation.

An illustrative capacity review

An agency plans 32 hours for a designer in a 40-hour week. Planned utilization is 80%. The designer later logs 38 hours, including 26 billable hours, six hours of non-billable client work, and six hours on internal activity. If the designer's working-hours settings also add up to 40 hours a week, actual billable utilization is 65%. The utilization report uses each member's working hours, while planning uses capacity rules, so keep the two consistent. These are illustrative inputs, not a customer benchmark.

The difference between 80% planned allocation and 65% actual billable utilization is not automatically a 15-point failure. The planned hours and billable hours measure different things. Inspect which projects moved, whether internal work was planned elsewhere, and whether the recording policy was followed. The report becomes useful when the team identifies a concrete adjustment for the next week.

MeasureExample valueInterpretation
Planned allocation32 hoursWork reserved in the people plan
Available capacity40 hoursThe comparison denominator
Logged work38 hoursActual recorded effort
Billable work26 hoursClient-chargeable portion of recorded time
Build a reporting rhythm with an owner

A compact report can support a better conversation than a large recurring export with no decision attached. Start with one review that already happens in the agency.

  1. Name the decision

    Write the question in plain language, such as which engagements need a scope review or where next week's allocation exceeds capacity.

  2. Select the matching report

    Choose the report area and period. Confirm the projects, people, and filters that should be included before comparing the totals.

  3. Validate a small sample

    Trace a few values back to the source time entries, invoices, or project configuration. Resolve missing data before treating the report as a complete picture.

  4. Save and share deliberately

    Save the useful configuration, export or schedule the CSV where appropriate, and assign the resulting action to a person.

Connect delivery reporting to your wider business review

Use a consistent period, current rates, and complete time entries when comparing reports. Keep accounting, tax, and revenue-recognition decisions in your financial process. Flowboard gives you the operating view of delivery, capacity, billing, and direct project costs.

Flowboard reports are agency operations reports. They do not replace advertising-platform performance, search rankings, media monitoring, or a statutory financial statement. Use specialist systems for those sources and bring the relevant delivery decision back into the agency workflow. Keep client performance claims separate from the cost of providing the service.

Questions

Before you schedule the first report.

Which report areas are supported?

Reports cover time and billing, project profitability, team utilization, invoice summary, and capacity versus actual work. Choose the report, filter the relevant work, and select a consistent period to compare results.

Can we export reports as PDF?

Export reports as CSV or schedule CSV delivery. PDF downloads are available for proposals, but not operational reports.

Why might planned utilization differ from actual utilization?

Planned allocation reflects reserved capacity. Actual utilization uses recorded work and its billable treatment. Delays, internal work, changed priorities, or missing entries can create differences. Review the underlying activity before deciding what the difference means.

Can we send the same report regularly?

Saved configurations and scheduled reporting support repeatable delivery. A scheduled report keeps the dates it was saved with and includes financial columns for every recipient, so choose recipients carefully and use a stable definition of the scope. A recurring CSV still needs an owner who checks whether the numbers are complete and whether someone must act on them.

Can these reports show campaign results for our clients?

Use Flowboard reports for the work, resources, billing, and direct economics behind delivery. Keep ad-platform analytics, SEO rank tracking, and social performance reporting in your specialist marketing tools.

Start with one real project.

Good work.
Healthy margins.

Try Flowboard for 14 days ↗Card required. Every feature included.

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