Reporting and review
Bring a question to the meeting. Leave with a decision.
Five report areas built on your projects, time, invoices and capacity. Save the view and export CSV.

Choose the question before the chart.
Each report area answers a different management question. Start with the one your next meeting actually needs to settle.
Time & Billing
Billable hours, revenue and time entry analysis.
“Where did last month’s hours actually go?”
Group the same hours byPersonProjectClientDayWeekMonth
Project Profitability
Revenue, costs and margins per project.
“Which engagements need a scope review?”
Team Utilization
Billable against available hours per team member.
“Who is carrying the billable load?”
Invoice Summary
Invoice totals, payment status and outstanding amounts.
“What is billed, and what is still outstanding?”
Capacity vs Actual
Planned allocations compared to actual time logged.
“Where does next week’s allocation exceed capacity?”
Example questions, written for illustration.
80% planned. 65% billable. Both are true.
Illustrative week. A designer is planned for 32 of 40 hours, then logs 38: 26 billable, 6 on non-billable client work and 6 internal.
Planned allocation and billable utilization measure different things. The gap is a prompt to ask which projects moved and whether the recording policy held.
The report builder
One report, one shared definition.
Pick the area, set the scope, save what works. The same view comes back next week without anyone rebuilding it.
Five report areas
Each answers a different management question, from billable hours to capacity against actual work.
Scope before totals
Choose the period, the grouping and the people or projects before you compare anything.
A saved definition
Type, filters, presentation and the exact dates stay fixed until you save a new report.
CSV, now or on a schedule
Export the data for a spreadsheet, or schedule the saved report as a CSV email.
Owners and Admins decide
Only Owners and Admins can save and schedule reports.
Every column, every recipient
A schedule sends the full columns, including revenue, cost and margin. Choose recipients with care.
Give every report an owner.
A compact report can support a better conversation than a large recurring export with no decision attached. Start with one review the agency already holds.
Name it
Write the decision in plain words, like which engagements need a scope review.
Your agendaSelect
Choose the report area and period, then confirm the people, projects and filters.
Report builderValidate
Trace a few values back to time entries, invoices or project settings.
Source recordsShare
Save the configuration, export or schedule the CSV, and assign the action to a person.
Saved report
Clear about what a report can tell you.
What reports cover
- Five report areas, from time and billing to capacity against actual work.
- Saved configurations that keep their type, filters and dates.
- CSV export, and scheduled CSV delivery for Owners and Admins.
- Numbers you can trace back to the records that created them.
What they leave to other tools
- PDF client reports. Reports leave as CSV, and PDF downloads belong to proposals.
- Ad platform results, search rankings or social performance.
- Statutory financial statements or company net profit.
- A verdict on a person. A gap between plan and record is a reason to talk.
Add your own interpretation when the numbers need a decision or an external explanation. See how project margin is calculated ↗
The details.
Everything above, in depth. Open what you need.
Choose the question before choosing the chart
Flowboard's reporting areas include time and billing, project profitability, team utilization, invoice summary, and capacity versus actual work. Each supports a different management question. Time and billing helps examine recorded effort and billability. Project profitability compares the configured revenue basis with direct delivery costs. Invoice summary supports a billing review rather than proving that every amount is collected.
Capacity versus actual work is useful when a plan and the work record disagree. A person can be allocated lightly and still log a busy week, or be allocated heavily while a delayed project consumes little actual time. The difference should prompt a conversation about the plan, not an automatic judgment about the person's performance.
An illustrative capacity review
An agency plans 32 hours for a designer in a 40-hour week. Planned utilization is 80%. The designer later logs 38 hours, including 26 billable hours, six hours of non-billable client work, and six hours on internal activity. If the designer's working-hours settings also add up to 40 hours a week, actual billable utilization is 65%. The utilization report uses each member's working hours, while planning uses capacity rules, so keep the two consistent. These are illustrative inputs, not a customer benchmark.
The difference between 80% planned allocation and 65% actual billable utilization is not automatically a 15-point failure. The planned hours and billable hours measure different things. Inspect which projects moved, whether internal work was planned elsewhere, and whether the recording policy was followed. The report becomes useful when the team identifies a concrete adjustment for the next week.
| Measure | Example value | Interpretation |
|---|---|---|
| Planned allocation | 32 hours | Work reserved in the people plan |
| Available capacity | 40 hours | The comparison denominator |
| Logged work | 38 hours | Actual recorded effort |
| Billable work | 26 hours | Client-chargeable portion of recorded time |
Build a reporting rhythm with an owner
A compact report can support a better conversation than a large recurring export with no decision attached. Start with one review that already happens in the agency.
Name the decision
Write the question in plain language, such as which engagements need a scope review or where next week's allocation exceeds capacity.
Select the matching report
Choose the report area and period. Confirm the projects, people, and filters that should be included before comparing the totals.
Validate a small sample
Trace a few values back to the source time entries, invoices, or project configuration. Resolve missing data before treating the report as a complete picture.
Save and share deliberately
Save the useful configuration, export or schedule the CSV where appropriate, and assign the resulting action to a person.
Connect delivery reporting to your wider business review
Use a consistent period, current rates, and complete time entries when comparing reports. Keep accounting, tax, and revenue-recognition decisions in your financial process. Flowboard gives you the operating view of delivery, capacity, billing, and direct project costs.
Flowboard reports are agency operations reports. They do not replace advertising-platform performance, search rankings, media monitoring, or a statutory financial statement. Use specialist systems for those sources and bring the relevant delivery decision back into the agency workflow. Keep client performance claims separate from the cost of providing the service.
Questions
Before you schedule the first report.
Which report areas are supported?
Reports cover time and billing, project profitability, team utilization, invoice summary, and capacity versus actual work. Choose the report, filter the relevant work, and select a consistent period to compare results.
Can we export reports as PDF?
Export reports as CSV or schedule CSV delivery. PDF downloads are available for proposals, but not operational reports.
Why might planned utilization differ from actual utilization?
Planned allocation reflects reserved capacity. Actual utilization uses recorded work and its billable treatment. Delays, internal work, changed priorities, or missing entries can create differences. Review the underlying activity before deciding what the difference means.
Can we send the same report regularly?
Saved configurations and scheduled reporting support repeatable delivery. A scheduled report keeps the dates it was saved with and includes financial columns for every recipient, so choose recipients carefully and use a stable definition of the scope. A recurring CSV still needs an owner who checks whether the numbers are complete and whether someone must act on them.
Can these reports show campaign results for our clients?
Use Flowboard reports for the work, resources, billing, and direct economics behind delivery. Keep ad-platform analytics, SEO rank tracking, and social performance reporting in your specialist marketing tools.